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Choukhatt

Handcrafted oxidised jewellery, given a store that carries the story behind every piece.

Type
Website
Sector
Jewellery · Handcrafted
Scope
E-commerce, Collection storytelling, Development
Year
2026
Status
Concept site
Visit live site ↗

(01)—The problem

Choukhatt sells at exhibitions and through Instagram DMs. Customers who discover them at a stall had nowhere to go afterwards except a chat window.

(02)—What we did

  1. 01

    Shop by category

    Necklaces, jhumkas, bangles, rings, anklets and pendants, each one tap away.

  2. 02

    The Khass story

    The signature collection is told through the names and people behind each piece.

  3. 03

    Exhibition calendar

    Upcoming exhibitions announced on the site, so the stall and the store work together.

(03)—Desktop & mobile

(04)—At a glance

6Shoppable categories
1Signature collection
DMCustom orders routed
Next — Site
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