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Nixiv

A direct-to-consumer label with an editorial storefront built to move product.

Type
Website
Sector
Fashion · Direct to consumer
Scope
E-commerce, Interface design, Development
Year
2026
Status
Concept site
Visit live site ↗

(01)—The problem

Fashion campaigns look like magazines; most stores look like spreadsheets. That gap costs trust at the exact moment of purchase.

(02)—What we did

  1. 01

    Editorial storefront

    Campaign imagery and the product grid share one layout system, so the store feels like the brand.

  2. 02

    Collections by mood

    Outerwear, dresses and tops organised the way people actually shop for an occasion.

  3. 03

    Prices in USD

    Built for an international audience from the first product card.

(03)—Desktop & mobile

(04)—At a glance

1Layout system
USDGlobal pricing
3Core collections
Next — Site
Choukhatt
The Choukhatt website on a phone